{"id":1508,"date":"2019-02-15T00:39:56","date_gmt":"2019-02-15T00:39:56","guid":{"rendered":"http:\/\/porkbun.com\/blog\/?p=1508"},"modified":"2019-02-15T00:39:56","modified_gmt":"2019-02-15T00:39:56","slug":"think-big-for-your-small-business","status":"publish","type":"post","link":"https:\/\/porkbun.com\/blog\/think-big-for-your-small-business\/","title":{"rendered":"Think Big For Your Small Business"},"content":{"rendered":"\n
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Being ambitious is rewarding and challenging.\nWhen you start small, it\u2019s difficult to imagine the path that leads to becoming\nthe next Apple or Amazon. But you try. Being a small business owner isn\u2019t easy.\nYou get too caught up in the daily battles, budget sheets, and market research\nto take time out and think about the bigger picture. Peter Thiel\u2019s must-read\nbook Zero to One<\/a> addresses this concept in detail.<\/p>\n\n\n\n

Peter Thiel argues that to change the world\nand to shape the future, we need to think bigger. We need to go from nothing to\nsomething, from zero to one<\/em>. This is\nwhere disruptive innovation happens. We need ideas that disrupt industries,\ncreate new possibilities and change behavior.<\/p>\n\n\n\n

All this sounds motivating, but where do you start?<\/p>\n\n\n\n

Because of their size, small businesses are primed for growth. They are not too big for bureaucracy but are big enough to experiment, break rules and innovate.<\/p>\n\n\n\n

So, how do you do that? These five steps can\nhelp.<\/p>\n\n\n\n\n\n\n\n

1.    Look forward<\/h3>\n\n\n\n

The only way to create the future is to think\nabout it first. Alan Kay<\/a>, a computer scientist championed this\nmethod where he pushed people to glimpse into the future and tell how they\nexpect things to be. Not 5 or 10 years, but 30 years forward.<\/p>\n\n\n\n

What changes do you envision? How will our\nlives change? Don\u2019t worry about the details at this point but focus on the big\npicture. Don\u2019t question the why<\/em> or\nthe how<\/em>\u2014just take in the what.<\/em><\/p>\n\n\n\n

Ask yourself, what can you create that doesn\u2019t\nalready exist? What market has less to almost no competition? What is a problem\nthat still hasn\u2019t been solved yet? Take this vision and bring it back to the\npresent and find a piece of it that you can start working on today. This\nproblem will become your driving force.<\/p>\n\n\n\n

2.    Get familiar with the rules… So you can break them<\/h3>\n\n\n\n

Once you have your problem and a place to\nstart, it\u2019s time to learn the basics. You need to learn the rules of the game\nthat you\u2019re playing, so when the time comes you can, break the rules and create\nsomething new. <\/p>\n\n\n\n

Learn\nthe rules like a pro, so you can break them like an artist. \u2013 Pablo Picasso<\/em><\/p>\n\n\n\n

Here, it is important to identify what rules\nare you breaking. There is a difference between breaking rules with clear\nintent as opposed to breaking them with ignorance. Having a clear knowledge of\nwhat you\u2019re doing is important, especially when it comes to the consequences of\nthose decisions. <\/p>\n\n\n\n

For instance, when it comes to building a\nbrand for your business, don\u2019t base your decision on the availability of the\nmatching domain name. Instead choose a name that most resonates with your idea\nand then find the exact domain name on a new, relevant domain extension. With\nnew domain extensions such as .TECH, .STORE, .ONLINE, .PRESS, .SITE, .FUN,\netc., you have the opportunity to bring in creativity in your domain naming\nprocess. Here are some examples:<\/p>\n\n\n\n