{"id":207,"date":"2015-08-12T20:09:02","date_gmt":"2015-08-12T20:09:02","guid":{"rendered":"http:\/\/porkbun.com\/blog\/?p=207"},"modified":"2023-06-27T15:47:26","modified_gmt":"2023-06-27T15:47:26","slug":"why-does-tld-pricing-vary","status":"publish","type":"post","link":"https:\/\/porkbun.com\/blog\/why-does-tld-pricing-vary\/","title":{"rendered":"Why does TLD pricing vary?"},"content":{"rendered":"<p>A Top Level Domain (TLD) is the last part of a domain name, such as .com, .net, .edu. \u00a0Very recently, many new TLDs have become available, including options such as .design, .basketball, .ink and .dentist. \u00a0Each TLD is run by a company called a &#8220;registry&#8221; and with all the new TLDs there are lots of new registries. \u00a0Registries are allowed to set pricing for names sold within their TLD and thus, there is now a wide variety of pricing. \u00a0Below is an explanation of some of the different pricing strategies:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Traditional Pricing &#8211; .com, .net and many of the TLDs that have been around for a while have wholesale pricing that is around $8. \u00a0So, .com names typically sell for around $10 &#8211; $15 depending upon the registrar you go to. \u00a0Registrars (companies that sell names to the public, like Porkbun.com!) generally assign a markup to the names they sell &#8211; and we only mark up $1 + card processing fees!<\/li>\n<li>Niche Pricing &#8211; many of the new TLDs are aimed at a particular &#8220;niche.&#8221; As they have a smaller audience for those names, they often select a higher wholesale price. \u00a0For example, a .plumbing site carries a $20 wholesale price, .energy $66, and .luxury $400! \u00a0All of these prices are for\u00a01 year of registration and must be paid annually to retain the domain.<\/li>\n<li>Super Low Pricing &#8211; some registry operators either give their names away or sell them at very low prices such as $.50 or $1 in the first year. \u00a0This strategy allows them to amass a lot of new registrations quickly. \u00a0The downside is that registrants may not value the names and may not renew in future years.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Then, some domain names are inherently better than others. AndrewSmith.design is unique enough that it is not &#8220;premium,&#8221; whereas Smith.design is a short, brandable domain name that millions of people with the last name &#8220;Smith&#8221; could be interested in! So, registries have taken 2 tracks to address this:<\/p>\n<ul>\n<li>Traditional Premium Pricing &#8211; when new registries first go to market, they often withhold a set of more valuable names and assign one-time premium prices\u00a0to those names. \u00a0For example, a name like black.ink might sell for $20,000 in the first year and then renew at normal pricing of $19 \/ year in future years.<\/li>\n<li>Premium Renewal Pricing &#8211; the best names will simply\u00a0renew at a higher price every year. \u00a0For example, a normal .love registration is $20 \/ year wholesale, but puppy.love might go for $10K \/ year.<\/li>\n<\/ul>\n<p>It is confusing, especially when presented with a long list of different TLDs with wildly different prices. \u00a0But I hope this helps shine some light on how new domain companies are assigning prices\u00a0&#8211;\u00a0 please feel free to ask more questions and I&#8217;ll do my best to answer them here!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Top Level Domain (TLD) is the last part of a domain name, such as .com, .net, .edu. \u00a0Very recently, many new TLDs have become available, including options such as .design, .basketball, .ink and .dentist. \u00a0Each TLD is run by a company called a &#8220;registry&#8221; and with all the new TLDs there are lots of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why does TLD pricing vary? 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