{"id":2556,"date":"2023-12-01T13:23:14","date_gmt":"2023-12-01T13:23:14","guid":{"rendered":"https:\/\/porkbun.com\/blog\/?p=2556"},"modified":"2024-01-04T18:37:51","modified_gmt":"2024-01-04T18:37:51","slug":"how-to-attract-customers-to-your-online-store","status":"publish","type":"post","link":"https:\/\/porkbun.com\/blog\/how-to-attract-customers-to-your-online-store\/","title":{"rendered":"6 Methods on How to Attract Customers to Your Online Store"},"content":{"rendered":"\n<p>Starting an e-commerce store, or adding e-commerce features to your existing website, might seem like a daunting project but it doesn\u2019t have to be. Focusing on a few fundamentals is the place to start for how to attract customers to your online store \u2014 and make them love it! From designing for user experience to improving organic search visibility, keeping these simple factors in mind can help you launch an exceptional online shop that converts and brings in repeat business.&nbsp;<\/p>\n\n\n\n<p>Knowing how to attract customers to your online store from the beginning makes it easier to run and manage your online store in the long run. Take a mindful approach to your site design to start off on the right hoof!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Drive Customers to Your Online Store<\/h2>\n\n\n\n<p>You can offer every product in the world, but if no one is shopping on your site, you\u2019re out of business! Learning how to attract customers to your online store should be the priority of every business owner as they build their site. Staying on top of e-commerce site design best practices will have your store be the talk of the trough!<\/p>\n\n\n\n<p>So how do you drive customers to your online store, then? Try out these tactics:<\/p>\n\n\n\n<ul>\n<li>Start with a mobile mindset<\/li>\n\n\n\n<li>Focus on eye-catching and professional design<\/li>\n\n\n\n<li>Hone in on the homepage<\/li>\n\n\n\n<li>Think about user experience<\/li>\n\n\n\n<li>Make a plan for SEO and social media<\/li>\n\n\n\n<li>Showcase the heart of your business<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Start With Mobile-First Web Design&nbsp;<\/h3>\n\n\n\n<p>While e-commerce has continued its year-over-year rise, mobile e-commerce sales increases can\u2019t be described as anything short of meteoric. In fact, statistics show that mobile sales <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-commerce-sales\" target=\"_blank\" rel=\"noreferrer noopener\">represent 72.9%<\/a> of all e-commerce transactions. That\u2019s enormous! What that means is that in today\u2019s world, almost 3 of every 4 dollars spent online is done via mobile. Makes sense that you should start with a mobile-first web design, then, doesn\u2019t it?<\/p>\n\n\n\n<p>Mobile-first web design is one of the most basic and critical methods for how to attract customers to your online store because it optimizes their experience. Websites optimized for mobile search should be responsive, meaning images, text, and other on-site elements automatically adjust for size depending on the device being used to browse. It also means making sure your load times are lightning fast, including checkout and payment systems.<\/p>\n\n\n\n<p>A perfect example of an e-commerce site built with mobile-first web design in mind is <a href=\"https:\/\/everydayfresh.club\/\" target=\"_blank\" rel=\"noreferrer noopener\">EveryDayFresh.club<\/a>, a subscription-based business featuring all-natural&nbsp;<\/p>\n\n\n\n<p>skin and beard care for men. While Every Day Fresh\u2019s desktop website is certainly something to oink about, their mobile site is well-optimized for mobile shopping with interactive graphics,&nbsp;<\/p>\n\n\n\n<p>an easy on\/off sound switch, and super-fast response times for page and image downloads.&nbsp;<\/p>\n\n\n\n<p>Their site is made even better with easy navigation as well as offering plenty of mobile-friendly payment options. Everyday Fresh Club has made it incredibly easy to do all of your shopping right from your phone.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em><strong>Bonus Oink: <\/strong>Our <a href=\"https:\/\/porkbun.com\/products\/sitebuilder\" target=\"_blank\" rel=\"noreferrer noopener\">Porkbun Site Builder<\/a> lets you create mobile-friendly, responsive sites with easy to use drag &amp; drop tools!<\/em> \ud83d\udc37<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Focus on Creating an Eye-Catching Website<\/h3>\n\n\n\n<p>Before you start working on your site, take a look at a few of your favorite online stores. What catches your eye? Does their logo pop? What about imagery, font, a tagline, and the site layout? You don\u2019t want to copy their site (keep your own identity!), but an undeniable part of how to attract customers to your online store is making sure it\u2019s visually appealing. Take inspiration from your favorite online stores and see how you can translate what they\u2019re doing well into your own site and brand identity.<\/p>\n\n\n\n<p>First, your photos and font absolutely have to be on brand for you. Make sure they fit your overall theme, color scheme, and vibe. If you\u2019re a swimwear company, an airy, beachy feel could be right for your site. Cool colors like blue, teal, or seafoam green pair well with options like white and sandy yellow for the breezy, laid-back feel.<\/p>\n\n\n\n<p>We oink out over the look of <a href=\"https:\/\/spark.fit\/the-gear\" target=\"_blank\" rel=\"noreferrer noopener\">spark.fit<\/a> as a great example of creating an eye-catching website! Founded by Thomas Palmer (Coach Thom), Spark Nutrition &amp; Fitness is a holistic wellness program focused on getting individuals fit both in the gym and in the kitchen. This site is filled with vibrant colors, great imagery, and clear content letting visitors know exactly what they can expect from the program. Added into the mix is a gear store that encourages users to show off their confidence, engaging them in the brand and the lifestyle!&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Hone in on Homepage Design<\/h3>\n\n\n\n<p>Let\u2019s face it, learning how to attract customers to your online store is only half the battle. You have to keep them there, too! According <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noreferrer noopener\">to a recent study<\/a>, it only takes 50 milliseconds (you read that right, <em>milliseconds<\/em>) for a customer to decide whether they like your website or not. That means you\u2019ve got a fraction of a second to keep them there or that\u2019s a potential sale lost!<\/p>\n\n\n\n<p>So how do you grab someone\u2019s attention that quickly? The answer is with fantastic homepage design. Commit to making your homepage look its best with a clean, welcoming layout that\u2019s informative without being overwhelming \u2014 nobody likes sensory overload the second a site loads!<\/p>\n\n\n\n<p>While you want to pay attention to customer retention, returning customers already like your brand. The homepage should focus heavily on snagging those new customers and letting them know why your brand is awesome. Define your Unique Selling Proposition (USP) and why they should buy from you, instead of your competitors.&nbsp;<\/p>\n\n\n\n<p>An awesome example of homepage design is <a href=\"https:\/\/visitafrica.biz\/\" target=\"_blank\" rel=\"noreferrer noopener\">VisitAfrica.biz<\/a>. Right away, visitors are greeted with a slideshow of breathtaking videos of the grassy plains of the African savannah, majestic waterfall footage, and other sights that are only available in beautiful Africa. Now that the homepage has done its job to capture visitor attention, users can scroll down to begin searching for their next adventure, choose from traveler\u2019s favorites, or search experiences by country. The combination of eye-catching homepage design and utility makes it hard for a visitor not to book an excursion on the spot!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Think About User Experience<\/h3>\n\n\n\n<p>Visuals on a site are undeniably important ways to attract customers to your online store, but the overall user experience has to be a priority, as well. You can\u2019t grab a potential customer\u2019s attention and then serve them a clunky site, now can you?<\/p>\n\n\n\n<p>If you haven\u2019t guessed it, user experience most often starts at the homepage. A visible navigation bar is a must on any site today. This is the primary tool to guide your potential customers through your online store to finally convert into sales. Your navigation bar is more than just a spot for product categories, but also is an opportunity to guide visitors to learn more about your brand or drop a little knowledge on them with your blog. Arguably the most important element to a navigation bar for an online store, though? The cart. Don\u2019t make it hard for people to find the checkout!<\/p>\n\n\n\n<p>Thinking of mobile-first web design doesn\u2019t mean you can neglect the desktop version, either. Ideally, your site will be designed to be responsive, giving you no worry about the kind of device your customers are using. Additionally, sometimes simplicity in design is your best friend, as high-tech animation and graphics could just lead to longer loading times.<\/p>\n\n\n\n<p>Did you think we\u2019d leave you without an example of great site design for UX? Not our style! The <a href=\"https:\/\/godojo.fit\/\">GoDojo.fit<\/a> website shows how simplicity can be mastered for user experience. Right away, visitors are prompted with two clear options meant to direct them to the content they\u2019re looking for. By making site navigation easy from the very beginning, GoDojo has made it more likely visitors will check out more than the homepage (lowering their bounce rate) and directs them to the info they want to find. The longer a visitor spends on your site, the higher the chance they\u2019ll take an action you want like sales conversions or subscribing to your newsletter.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Don\u2019t Neglect SEO and Social Media Strategy<\/h3>\n\n\n\n<p>You can plan for all the visuals and user experience in the world, but if people can\u2019t find you it\u2019s game over. We\u2019ve arrived at one of the biggest ways to attract customers to your online store: showing them where it is!<\/p>\n\n\n\n<p>Search engine optimization (SEO) and social media go hand-in-hand to boost the organic searchability of your site and drive customers to your online store. To follow best SEO practices, customize your URLs for simplicity and targeted keywords, use headlines wisely, and include unique product descriptions with applicable keywords to avoid duplicate content. You can also integrate content strategy into your overall SEO plan, creating blogs that cement your brand as an industry authority and providing solutions to user search intent.<\/p>\n\n\n\n<p>Social media is another must for every brand in today\u2019s marketplace. Not only is it essential for brand exposure, but it\u2019s a free tool for organic reach! Share your product&nbsp;<\/p>\n\n\n\n<p>launches and new blog posts to social media platforms, leverage hashtags to reach the right people, and build a loyal community through the power of content. Once you\u2019re starting to scale your marketing efforts, you can look into paid social media ad strategy, as well, to engage with an entire new level of potential customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Showcase the Heart of Your Business<\/h3>\n\n\n\n<p>At the end of the day, one of the best ways to attract customers to your online store is to showcase the heart of your business. You\u2019ve poured your soul into it, so tap into why you became an entrepreneur in the first place and share it with your customers. Be sure your passion is evident in every aspect of your brand.<\/p>\n\n\n\n<p>Learning how to attract customers to your online store starts when you build your site. Take the first step with a domain name that exemplifies your brand and helps it stand out from the crowd. Don\u2019t settle for a .com(mon) domain when you could showcase your brand better with great domain extensions like .biz, .fit, or .club. Tell your audience exactly who you are, what you do, and why they want to shop with you!<\/p>\n\n\n\n<p>Ready to build your brand? Check out these <a href=\"https:\/\/porkbun.com\/land\/godaddy\" target=\"_blank\" rel=\"noreferrer noopener\">top domain extensions<\/a> and see which fits you best.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn 6 methods on how to attract customers to your online store and get oinking on the right hoof!<\/p>\n","protected":false},"author":4,"featured_media":2575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[80,170,246],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Methods on How to Attract Customers to Your Online Store - Porkbun.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/porkbun.com\/blog\/how-to-attract-customers-to-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Methods on How to Attract Customers to Your Online Store - 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