{"id":2600,"date":"2022-12-02T12:17:07","date_gmt":"2022-12-02T20:17:07","guid":{"rendered":"https:\/\/porkbun.com\/blog\/?p=2600"},"modified":"2023-06-27T15:25:08","modified_gmt":"2023-06-27T15:25:08","slug":"how-to-build-your-brand-online","status":"publish","type":"post","link":"https:\/\/porkbun.com\/blog\/how-to-build-your-brand-online\/","title":{"rendered":"How to Build Your Brand Online: Let\u2019s Get Started"},"content":{"rendered":"\n<p>Building your brand sets the foundation of your business. After all, it&#8217;s hard to be the talk of the trough if no one has ever heard of you, right? Your brand shows folks who you are, what you do, and what they can expect when they interact with you.<\/p>\n\n\n\n<p>The good news is, you don\u2019t have to hoof it alone. We\u2019re here to set you on the right path with tips for how to build your brand online. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Your Brand Online<\/h2>\n\n\n\n<p>Starting a new business and learning how to build your brand doesn\u2019t have to be intimidating. It should be a fun and exciting new venture, instead. If you want to hog all the attention from potential customers and build your following, make sure you get off on the right hoof.<\/p>\n\n\n\n<p>A few steps to build your brand online are:<\/p>\n\n\n\n<ul>\n<li>Choosing a business name<\/li>\n\n\n\n<li>Creating a memorable brand logo design<\/li>\n\n\n\n<li>Registering a domain name that stands out<\/li>\n\n\n\n<li>Building a user-friendly website<\/li>\n\n\n\n<li>Crafting content strategy<\/li>\n\n\n\n<li>Establishing a social media presence<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Choosing a Business Name<\/h3>\n\n\n\n<p>The first step for how to build your brand online is to choose a business name that grabs your audience\u2019s attention, represents your brand, and is unique. You don\u2019t want to choose a name already in use, or you\u2019re going to have an uphill battle with everything from branding to social media handles. Even worse, if your business name is already in use elsewhere, you could be opening yourself up to copyright infringement or other repercussions.<\/p>\n\n\n\n<p>Lots of sites will tell you to pick a business name that describes exactly what you do. Sure, there\u2019s merit to that and it keeps it simple, but we at Porkbun enjoy a different approach, too. If you aren\u2019t choosing a business name that is descriptive of what you do, then strive for something that makes you memorable and stand out! Porkbun is so obviously a <a href=\"https:\/\/porkbun.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">domain name registrar<\/a>, right? Okay, maybe not at first thought. But you\u2019ve heard of us now and we\u2019re a brand you won\u2019t forget!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Creating a Memorable Brand Logo Design<\/h3>\n\n\n\n<p>As you jump in to build your brand online, you need a memorable brand logo design that\u2019s going to become recognizable. Your logo is one of the first things your audience sees when interacting with your brand. It should be iconic to you and become synonymous with your brand name, voice, and stance. In a recent survey, <a href=\"https:\/\/financesonline.com\/logo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of consumers polled<\/a> said they consider logos to be the most recognizable brand identifiers. Another <a href=\"https:\/\/studyfinds.org\/brand-awareness-survey-ranks-top-30-most-recognizable-logos-in-the-u-s\/\" target=\"_blank\" rel=\"noreferrer noopener\">study showed 50% of consumers<\/a> are more likely to patronize a brand with a logo that they recognize.<\/p>\n\n\n\n<p>Starting to see how important a logo is to building your brand?<\/p>\n\n\n\n<p>Our friends over at Logo.com offer a <a href=\"https:\/\/logo.com\/homepage\" target=\"_blank\" rel=\"noreferrer noopener\">free logo design tool<\/a> to build your brand in style. Their all-in-one branding platform lets you browse through hundreds of logo designs then edit and customize what you like until you\u2019ve got the perfect logo to build your brand online. Get creative and start building your brand the right way from the beginning!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Registering a Domain Name That Stands Out<\/h3>\n\n\n\n<p>Next up as we explore how to build your brand online is registering a domain name that stands out. It\u2019s not just your logo that needs to be memorable. Your domain name is how people find you online. It\u2019s an opportunity to creatively build your brand online in a unique way.<\/p>\n\n\n\n<p>Your first instinct may be to run out and register a .com domain name for your business. While a .com can be a great domain to own, too, there are tons of different domain extensions to choose from that have greater name availability and give you a chance to build your brand online wisely.<\/p>\n\n\n\n<p>Take a <a href=\"https:\/\/porkbun.com\/tld\/beauty\" target=\"_blank\" rel=\"noreferrer noopener\">.beauty domain<\/a> name, for example. Perfect for salons, makeup artists, skincare brands, and many other types of businesses, a .beauty domain lets your audience know what you\u2019re about and what they can expect from your brand.<\/p>\n\n\n\n<p>Alternative domain extensions to .com(mon) ones include almost anything you can imagine for any brand, business or person. Choose from .photography, .tattoo, .dev, .finance, and hundreds of others. Looking to build a community? Join the .club. What about creating a safe space for LGBTQ+ persons? A <a href=\"https:\/\/porkbun.com\/tld\/gay\" target=\"_blank\" rel=\"noreferrer noopener\">.gay domain name<\/a> is perfect.<\/p>\n\n\n\n<p>Your domain name is the gateway to building your brand online. Make it memorable. Make it count.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Building a User-Friendly Website<\/h3>\n\n\n\n<p>The best domain name and logo in the world isn\u2019t enough to build your brand online if you don\u2019t have a user-friendly website to accompany it! A positive <a href=\"https:\/\/porkbun.com\/blog\/2022\/11\/14\/brand-website-user-experience-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand website user experience<\/a> makes a lasting impression that will have your customers oinking about how great you are. Not only does this build brand loyalty, but word-of-mouth marketing is invaluable to your overall reputation.<\/p>\n\n\n\n<p>A user-friendly website should let visitors easily navigate throughout the site, answering questions they may have, showing them content that is relevant to them, and providing solutions they may not have even known they needed. Aside from the loyalty you\u2019re developing as you build your brand online, it\u2019s also essential for SEO strategy. Google puts a high priority on user experience, meaning the better your website is, the more likely you are to rank higher in the search engine results pages (SERPs).<\/p>\n\n\n\n<p><strong><em>Bonus Oink: <\/em><\/strong><em>The <\/em><a href=\"https:\/\/porkbun.com\/products\/sitebuilder\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Porkbun Site Builder<\/em><\/a><em> lets you create mobile-friendly, responsive sites with easy to use drag &amp; drop tools! \ud83d\udc37<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Crafting a Content Strategy<\/h3>\n\n\n\n<p>Part of learning how to build your brand online is cementing yourself as a resource for folks. You might be surprised at just how much it may increase sales conversions if site visitors feel you\u2019re more knowledgeable and providing accurate info. Beyond just information, crafting a content strategy as part of building your brand online gives you the opportunity to inspire and show off new ways of thinking your audience will resonate with.<\/p>\n\n\n\n<p>Say you\u2019re a photographer and you\u2019ve come up with an awesome logo and chosen a cool .photography domain name that fit perfectly with your business. How are clients supposed to know you\u2019re the best? It\u2019s simple \u2013 show them with some incredible content! Content comes in all kinds of forms. For some, it\u2019s long-form written content like blogs, recipes, or lists. For others, it may be video content or photo slideshows.<\/p>\n\n\n\n<p>No matter what kind of content you determine is best for you and your audience, create it with a strategy in mind. Crafting content for the sake of having content will yield poor results. It\u2019ll be thin, unhelpful content that could actually have the opposite of your intended effect, turning site visitors against your brand if they think you\u2019re no expert in your field.<\/p>\n\n\n\n<p>Create content with your audience in mind. Answer their most common questions. Show creative ways they can use your products or services they may not have known. Let them know you\u2019re a leader in your industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Establishing a Social Media Presence<\/h3>\n\n\n\n<p>Last up on our list of ways for how to build your brand online is establishing a social media presence. It can\u2019t come as any surprise we\u2019d be squealing about social media, since it\u2019s absolutely essential for any new business. Numbers don\u2019t lie. You want to reach folks? One of your biggest platforms is social media.<\/p>\n\n\n\n<p>You don\u2019t need to be on every social media platform to build your brand, though. Pick the ones that make the most sense for your target audience. Where do your peeps hang out? Are they on TikTok and Instagram? Are they professionals on LinkedIn? Knowing your target demographic and where they are tells you which social media platforms to put your efforts into.<\/p>\n\n\n\n<p>Once you\u2019ve claimed your handles across those platforms, keep them all in one place with an effective <a href=\"https:\/\/build.l.ink\/\" target=\"_blank\" rel=\"noreferrer noopener\">link-in-bio tool like l.ink<\/a>. A centralized link management tool directs your followers exactly where they need to go to find all the latest news, offers, and hot goss as you build your brand.<\/p>\n\n\n\n<p>Starting to build your brand online is exciting! Follow this guide and you\u2019ll be on your way to being the top hog in no time. Remember to engage with folks authentically. Be honest and approachable. Learning how to build your brand is a journey; enjoy it along the way!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow this guide to how to build your brand online and jump-start your success.<\/p>\n","protected":false},"author":4,"featured_media":2603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[80,134,316],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Your Brand Online: Let\u2019s Get Started - Porkbun.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/porkbun.com\/blog\/how-to-build-your-brand-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Your Brand Online: Let\u2019s Get Started - 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