{"id":515,"date":"2016-10-25T17:55:11","date_gmt":"2016-10-25T17:55:11","guid":{"rendered":"http:\/\/porkbun.com\/blog\/?p=515"},"modified":"2016-10-25T17:55:11","modified_gmt":"2016-10-25T17:55:11","slug":"how-a-new-domain-extension-is-helping-major-companies-create-a-culture-of-design","status":"publish","type":"post","link":"https:\/\/porkbun.com\/blog\/how-a-new-domain-extension-is-helping-major-companies-create-a-culture-of-design\/","title":{"rendered":"Major .design usage from Facebook, Airbnb, T-Mobile"},"content":{"rendered":"<p>The benefits of new top-level domains (nTLDs) for companies and individuals that were never able to get a great .com are obvious. Now, they can have unique, short and brandable domain names and, with options like .design, they can add context in a way that .com never could.<\/p>\n<p>Recently, there have been some really exciting developments for .design in particular. While it has already differentiated itself as one of the most successful new TLDs, it now seems to be one of the only extensions that is receiving significant traction with the world\u2019s largest and hottest companies, which are creating sites like facebook.design, airbnb.design, medium.design, and telekom.design (from T-Mobile\u2019s parent company, Deutsche Telekom).<\/p>\n<p>What these sites all have in common is that they create a prominent place for design departments to highlight their work, establish themselves as design leaders and further bolster recruiting efforts. These companies allow their .com sites to focus on their core business and instead facilitate an ancillary discussion: they discuss how design supports and guides their business, who is behind their design, and give back to the wider design community.<\/p>\n<p>Facebook.design has been live for months, but it received its most notable update on Oct. 17 when they released their iOS 10 GUI (Graphic User Interface) available for Photoshop, Sketch and Figma. Facebook was advertising facebook.design in user feeds:<\/p>\n<p><a href=\"https:\/\/betamax.porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-9.56.04-PM-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-541 \" src=\"https:\/\/betamax.porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-9.56.04-PM-1.png\" alt=\"screen-shot-2016-10-21-at-9-56-04-pm\" width=\"449\" height=\"500\" srcset=\"https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-9.56.04-PM-1.png 896w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-9.56.04-PM-1-269x300.png 269w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-9.56.04-PM-1-768x855.png 768w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/a><\/p>\n<p>Simultaneous with the newest release, Facebook Designer Jeff Smith wrote about their goals in \u201cGiving Back to the Design Community.\u201d It\u2019s clear that facebook.design is set to be an entirely new engagement point for the company, offering an opportunity to talk directly to a community as a leader that it never could via its primary .com site. As he says:<\/p>\n<blockquote><p><strong>\u201cFacebook.design is just getting started. Like most things at Facebook, it will be iterated on frequently. But we hope this becomes a place where designers can find great resources to grow as a designer and develop in their career. Ultimately, we hope we can help push our discipline forward.\u201d<\/strong><\/p><\/blockquote>\n<p>More recently, Facebook contributed further to the design community at large with the launch of <a href=\"http:\/\/origami.design\/\">origami.design<\/a>, a prototyping tool used by Facebook\u2019s own design team, now available to all.<\/p>\n<p>We see the same thing looking at other sites; airbnb.design promotes Airbnb\u2019s design events at their SF and NYC offices and as well functions as a general blog featuring a wide range of posts from UI designers to the interior designers of their offices. It also includes content that inspires the team artistically and creatively. It is clearly not their primary goal to get more designers booking rentals via airbnb.com. Instead, it allows them to become a vocal and recognized design destination and a top recruiter for designers.<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/betamax.porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-543 \" src=\"https:\/\/betamax.porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1.png\" alt=\"screen-shot-2016-10-25-at-9-34-06-am\" width=\"612\" height=\"344\" srcset=\"https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1.png 2534w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1-300x169.png 300w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1-1024x575.png 1024w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1-768x432.png 768w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1-1536x863.png 1536w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-25-at-9.34.06-AM-1-2048x1151.png 2048w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/p>\n<p>The value of thought leadership and community recognition for recruiting is even more clear at telekom.design. There, T-Mobile, a brand that is associated with the comparatively conventional business of telephones, is giving its design department an exciting edge. The beautiful site clearly conveys that they are a design driven company and introduces you to their impressive team. Naturally, the most prominent option on the site is the \u201cJobs\u201d tab.<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/betamax.porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-544 \" src=\"https:\/\/betamax.porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1.png\" alt=\"screen-shot-2016-10-21-at-1-55-52-pm\" width=\"596\" height=\"349\" srcset=\"https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1.png 2534w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1-300x176.png 300w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1-1024x600.png 1024w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1-768x450.png 768w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1-1536x900.png 1536w, https:\/\/porkbun.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-21-at-1.55.52-PM-1-2048x1199.png 2048w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/a><\/p>\n<p>What we see in well-known companies supplementing their .com sites with .design is a powerful statement on how important the collaborative culture of online design is to their success and how it guides their continued growth. The new .design domain allows major companies to cultivate design leadership and inspiring conversations in a way that would have never been possible on their main .com sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of new top-level domains (nTLDs) for companies and individuals that were never able to get a great .com are obvious. Now, they can have unique, short and brandable domain names and, with options like .design, they can add context in a way that .com never could. Recently, there have been some really exciting [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Major .design usage from Facebook, Airbnb, T-Mobile - Porkbun.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/porkbun.com\/blog\/how-a-new-domain-extension-is-helping-major-companies-create-a-culture-of-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major .design usage from Facebook, Airbnb, T-Mobile - Porkbun.com\" \/>\n<meta property=\"og:description\" content=\"The benefits of new top-level domains (nTLDs) for companies and individuals that were never able to get a great .com are obvious. 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