Certain TLDs we offer support the Ethereum Name Service (ENS). Currently, .luxe is the only TLD with support. This service is free of charge and included in the registration price.
ENS is the Ethereum Name Service, a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS’s job is to map human-readable names like ‘alice.luxe’ to machine-readable identifiers such as Ethereum addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.
You can read all about ENS here: ens.domains
You can read all about the .luxe implementation of ENS here: join.luxe