Choosing a domain name is one of the most important early decisions you’ll make for your business. Many times it’s the same as your brand name, or at least similar enough to pair seamlessly with your branding. Registering a domain name isn’t the end of the road, though. What about registering multiple domain names for one website?
Keep reading as we discuss the benefits of using multiple domains for one website. Make room for future brand growth, take advantage of common misspellings, boost your SEO, and more. There’s a lot to oink about here, so let’s dive in!
Why Use Multiple Domains for One Website?
We’re wasting no time getting right to it — why should you register multiple domain names for one website? It might sound crazy. You’ve got your primary domain name so you’re set, right? Wrong!
Using multiple domains for one website expands your opportunities to drive traffic, build on your brand, and get an edge over the competition.
Some benefits of using multiple domains for one website include:
- Audience targeting
- SEO benefits
- Protecting your brand
- Creative ways to drive site traffic
- Geotargeting and localization
Snag your site visitors from whatever niche fits them best! Does your brand reach a variety of different folks? In these instances, your main domain name might appeal to your primary demographic while URL forwarding from other domains might reach other corners of your audience.
For example, let’s say your website focuses on being a fashion blog, but you also want to reach designers for the latest trends, inspiration, and advice. You might register a .com or .blog domain extension for your main domain name, but also register a .cfd or .design domain to redirect to your site, as well! It’s a great way to really tailor your reach to fit everyone in your audience and build on your website success.
Another of the advantages of using multiple domains for one website is the potential for enhanced SEO. Search engines like Google consider various factors when ranking websites. Having multiple domains redirecting to your main site can strengthen your online visibility.
By strategically choosing domain names that include relevant keywords or variations of your brand name, you can increase the chances of your website appearing in search results. New top level domains (called new TLDs) like .shop, .biz, .xyz, .ai, and more allow you to really get creative and register unique, memorable, and relevant domain names for your site.
This not only boosts your search engine rankings but also facilitates easier discoverability for users seeking information related to your industry.
Protecting Your Brand
Getting multiple domain names for one website protects it against others registering your brand name with various domain extensions and parking them in the hopes you’ll fork over a lot of money to own it. Grabbing multiple domains for one website at the beginning keeps you in control, allowing you to expand your brand in the future without the headache!
Creative Ways to Acquire Site Traffic
Using multiple domains for one website doesn’t have to mean using the same name for different domain extensions. You might consider registering domains using common misspellings of your brand in order to acquire site traffic from folks making typos while trying to see your site. This is a creative way to snag site traffic you may have otherwise missed.
The right selection of primary keywords in your domain names may also help funnel traffic to your site based on search intent. This partners back to the SEO benefits of using multiple domains for one website, as well.
Geotargeting and Localization
For businesses with an international or multi-location presence, utilizing country-specific domain extensions like .uk, .ca, or .de can help with geotargeting and localization efforts. Redirecting these domain names to relevant sections of your website can provide a more personalized experience for users in specific regions, potentially increasing engagement and conversions.
For targeting larger areas, you might also consider domain extensions like .Asia or .LAT!
Using multiple domains for one website can be a strategic and beneficial approach to building up your online presence. From improving SEO and protecting your brand to reaching a wider audience and driving site traffic, the possibilities make registering multiple domain names a clear choice. As with any website strategy, careful planning and execution are crucial to ensuring that these additional domains effectively contribute to your overall online success. Plan ahead, stay smart, and get creative!