Choosing a domain name is one of the first, and most important, steps in building your online presence. Trust us, we know the value of picking the right domain name for your brand! A domain name isn’t just a web address; it’s a brand identity, a representation of your business, or meant to show off exactly what you do. As the internet continues to expand, getting creative with unique and memorable domain names will help you stand out from the crowd.
Check it out as we share some tips for choosing a domain name in 2024 to kick off your new year the right way. Ready, set, OINK!
Why a Domain Name Is Important
The importance of choosing the right domain name can’t be overstated. A strong domain name should be central to the long-term marketing strategy of any company or business. After all, if a business wants to get to the top of search engine results, their domain name plays a crucial yet often-overlooked role.
Your domain name tells people what to expect when they visit your site. On top of that, it’s an opportunity to incorporate keywords for better SEO, get creative with new domain extensions like .xyz, .tech, and so many more, plus cement yourself as a leader in your niche.
Choosing a Domain Name for Your Website
Registering a domain name drives us hog wild, but it’s even better when you know you’re choosing the right domain name for your website!
Ready to get started choosing a domain name for 2024? Time for some tips and ideas from your friends here at Porkbun:
- Get creative new domain extensions like .shop, .tech, and more
- Prioritize your brand identity
- Keep it short and simple
- Do your research
- Test out pronunciation and spelling
1. Get Creative With New Domain Extensions
While .com is always a popular choice, the internet now has tons of new domain extensions (called new top level domains, or new TLDs) that offer unique branding opportunities. Domain extensions like .tech, .blog, .photography, and .co can help you stand out in a crowded online space.
Want to show off your online portfolio? Get a .pro domain! Ready to share your latest AI-powered solution? The .ai domain extension is perfect. There are hundreds to choose from, so you’re sure to find the perfect domain name that shows off what you do.
Consider the nature of your website or business and choose a domain extension that aligns with your brand identity.
2. Prioritize Brand Identity
Your domain name is an extension of your brand, and it should reflect your business or personal identity. Aim for a domain name that is memorable, easy to spell, and tells people what you’re offering.
Consider keywords relevant to your niche but avoid being too generic. A unique and distinctive domain name is more likely to leave a lasting impression on your audience.
3. Keep It Short and Simple
Short and concise domain names are easier to remember, type, and share. In a world filled with information, brevity is key. Avoid complex and lengthy names that might be prone to typos or easily forgotten. Keep it simple, and your audience will have a much easier time recalling and accessing your website.
Once again, new domain extensions (New TLDs) like .blog, .photography, and more help you keep your domain name short and sweet plus perfect for SEO. It’s a win all around!
4. Do Your Research
Before you choose a domain name in 2024, make sure you’ve done your research to ensure it’s not already in use, trademarked, or otherwise irrelevant to your branding. Don’t just consider the domain name itself, but also other platforms you’ll be making use of like social media sites.
Check for social media handles with the same or similar names to secure a consistent brand presence across various platforms. A comprehensive search will help you avoid legal issues and potential conflicts in the future as you grow and expand your online presence.
Bonus: Do I need a website in the age of social media? YES! Check out our guide to your website vs social media to learn more about how these two elements pair together for a stronger online presence.
5. Test for Pronunciation and Spelling
Verbal communication is essential, especially if you plan on sharing your domain name in person or over the phone. Test your domain name to make sure it’s easy to spell and say. There’s nothing more frustrating than having to remember a long domain name and it’ll cost you site traffic.
Choosing the right domain name is a crucial starting step in establishing a strong online presence. By embracing creativity with new domain extensions, prioritizing your brand identity, keeping it short and simple, and factoring in other considerations, you’ll be well on your way to registering a domain name that stands out for all the right reasons.