The word “moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a slang word rooted deep in the Japanese Otaku culture. It has often been used to mean a particular type of “adorable” or “cute” towards fictional characters, people, animals, etc. “Moe” is a very versatile word used to express a deep feeling or passion for something you love. Moe can be used as a noun, a verb, and even an adjective. The .moe domain is a new online identity for everyone! You don’t have to be a “certified otaku” (geek) to register your own .moe. Anyone can use a .moe to express themselves online.