You’ve just purchased a new domain name. You’ve launched your website and you’re ready to get your name out there. The question is, what are some effective ways to make your new website name known? There is the option of paying for advertising, but if you don’t have a large marketing budget or backing from […]
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Happy 9th Birthday, .co!
In 2015, the internet welcomed 500+ new Top Level Domain endings – new gTLDs – giving people more options to choose from when registering a domain name. In addition to .com, .net and .org, people could choose from anything from .love to .marketing. But even before that, in 2010, there was another alternative to .com […]
Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially […]
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses. The […]
A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes […]