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blog Business Case Study New TLDs

Happy 9th Birthday, .co!

In 2015, the internet welcomed 500+ new Top Level Domain endings – new gTLDs – giving people more options to choose from when registering a domain name. In addition to .com, .net and .org, people could choose from anything from .love to .marketing. But even before that, in 2010, there was another alternative to .com […]

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blog Business Case Study New TLDs Websites

How ThoughtLeaders.io Is Changing the Online Marketing Landscape

Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially […]

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Business Websites

What it takes for a small business to succeed online

It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses. The […]

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Business

The lessons business school won’t teach you, but being an entrepreneur will

A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes […]

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blog Business New TLDs Websites

Read This Before Deciding On Your Startup’s Name

You took your idea and put it together in a business plan. After long, grueling hours or market research, analyzing your competition, coming up with prototypes, you’re finally ready to put this plan into profitable business action. You even have a plan to raise funds to get your idea off the ground. But… before you […]