We were at the Adobe Max Design Conference last year, when Brandon Reader introduced himself and visited our booth. We started to explain the purpose of the .design domain name extension and he mentioned that he already had one! After pouring a lot of time and soul getting it to look and function the way he […]
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses. The […]
A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes […]
You took your idea and put it together in a business plan. After long, grueling hours or market research, analyzing your competition, coming up with prototypes, you’re finally ready to put this plan into profitable business action. You even have a plan to raise funds to get your idea off the ground. But… before you […]
If your company or organization conducts any of its business online, chances are your customers will need help with something. Whether it’s pre-sales type questions, or support for existing customers, or questions on how to use your product, you will need to find the best way to provide them with the information they need.